Privacy policy

Gracely Plus

Last updated: 21 April 2026

This Privacy Policy explains how Gracely Plus (“we”, “us”, or “our”) collects, uses, stores, and discloses your personal information when you visit our website at gracelyplus.com, make a purchase, or otherwise interact with us (together, the “Services”).

We are committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with the EU General Data Protection Regulation (GDPR) and the UK GDPR for visitors and customers in those regions.

By using our Services, you agree to the collection and use of your information as described in this policy. If you do not agree, please do not use our Services.

1. Information We Collect

We collect the following categories of personal information:

Information you provide directly

  • Contact details: your name, email address, and mobile phone number when you sign up, subscribe to our marketing communications, place an order, or contact us.

  • Order information: details about the products you purchase, delivery addresses, and any communications with us regarding your order.

  • Payment information: payments are processed by our third-party payment providers (such as Shopify Payments, Stripe, PayPal, or similar). We do not store your full credit card or banking details on our servers.

Information collected automatically

  • Device and usage data: including your IP address, browser type and version, device type, operating system, referring URLs, pages visited, time spent on our site, and click behaviour.

  • Cookies and tracking technologies: we and our third-party partners use cookies, pixels, and similar technologies to operate our site, understand how you use it, and personalise your experience and the ads you see.

Information from third parties

We may receive information about you from third-party services you use to interact with us, including advertising platforms (Meta, Google, TikTok), analytics providers, and our email and SMS marketing platforms.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfil your orders, including sending order confirmations, shipping updates, and handling returns or refunds.

  • To communicate with you about your account, orders, customer service enquiries, and important updates to our Services.

  • To send you marketing communications by email and SMS about our products, offers, and content, where you have given us consent or where permitted by law.

  • To personalise your experience on our website and to show you relevant advertisements on third-party platforms such as Meta (Facebook and Instagram), Google, and TikTok.

  • To measure the performance of our marketing campaigns, understand our customers, and improve our products and Services.

  • To detect, prevent, and address fraud, security breaches, and other prohibited or illegal activity.

  • To comply with our legal obligations and enforce our terms and conditions.

3. Marketing Communications

If you have subscribed to our email or SMS list, or purchased from us, we may send you marketing communications about products, promotions, and related content. We use platforms such as Klaviyo, Mailchimp, Postscript, or Attentive to deliver these messages.

You can opt out at any time by:

  • Clicking the “unsubscribe” link in any of our marketing emails;

  • Replying STOP to any SMS message you receive from us; or

  • Emailing us at hello@gracelyplus.com.

Even after you opt out of marketing communications, we may still send you non-marketing messages related to your account or orders (such as shipping confirmations and receipts).

4. Cookies, Pixels, and Advertising

We use cookies, pixels, and similar tracking technologies to run our website and advertise our products. These include tools provided by Meta (Facebook and Instagram), Google (including Google Ads and Google Analytics), and TikTok.

These technologies allow us to:

  • Understand how visitors use our site and measure the effectiveness of our marketing;

  • Remember your preferences and improve your user experience;

  • Show you relevant advertising on third-party platforms, including ads tailored to your interests based on your activity on our website and other websites; and

  • Measure conversions and the performance of our advertising campaigns.

You can control cookies through your browser settings and opt out of interest-based advertising through the following resources:

  • Meta: adjust your ad preferences in your Facebook or Instagram settings.

  • Google: visit adssettings.google.com.

  • TikTok: adjust your ad preferences in your TikTok settings.

  • Industry opt-out tools: youronlinechoices.com (EU/UK/AU) or optout.aboutads.info (US).

5. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

  • Service providers: we share information with trusted third parties who help us run our business, including Shopify (our ecommerce platform), payment processors, shipping and fulfilment partners, email and SMS marketing platforms, analytics providers, and advertising platforms. These providers only receive the information necessary to perform their services and are required to protect it.

  • Legal and compliance: we may disclose your information where required by law, court order, or government request, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

  • Business transfers: if we are involved in a merger, acquisition, financing, reorganisation, or sale of assets, your information may be transferred as part of that transaction, subject to standard confidentiality protections.

6. International Data Transfers

Because we use global service providers (including Shopify, Meta, Google, TikTok, and our email and SMS marketing platforms), your personal information may be stored or processed in countries other than where you live, including the United States, Australia, Singapore, and countries within the European Economic Area.

We take reasonable steps to ensure your information is protected wherever it is processed, including by using providers who commit to appropriate safeguards such as the EU Standard Contractual Clauses or equivalent mechanisms.

7. Data Retention

We retain your personal information only for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. For example, we retain order records for as long as required under applicable tax and consumer law, and marketing data until you unsubscribe or request deletion.

8. Your Rights

Depending on where you live, you may have the following rights in relation to your personal information:

  • Access: to request a copy of the personal information we hold about you.

  • Correction: to ask us to correct inaccurate or incomplete information.

  • Deletion: to request we delete your personal information, subject to our legal obligations to retain certain records.

  • Withdraw consent: to opt out of marketing communications or withdraw any consent you have given us at any time.

  • Object or restrict processing: (where applicable under GDPR) to object to or restrict how we process your information.

  • Data portability: (where applicable under GDPR) to receive a copy of your information in a portable format.

To exercise any of these rights, please contact us at hello@gracelyplus.com. We will respond within a reasonable timeframe and in accordance with applicable law.

If you are in Australia and are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au. If you are in the EU or UK, you may lodge a complaint with your local data protection authority.

9. Security

We take reasonable technical and organisational steps to protect your personal information from unauthorised access, loss, misuse, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing them with any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or through a notice on our website.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Gracely Plus

Email: hello@gracelyplus.com

Website: gracelyplus.com